Company Name
January 24, 2024
A design brief's purpose is to provide specific details for a design project in order to create the desired creative output. The brief can either be a project intended for your own company's branding or a project you're executing for another client. Whomever the design project is for, it is imperative to provide information about what they do and who they are at the beginning of your brief to make sure your outputs are aligned with their brand.
Share some information about you or the client's brand. How does this company present itself? What can you describe about its brand? What distinguishes this brand from all the others?
Client Label's visual branding
Before diving into the nitty-gritty of the project, the design brief should clearly state an overview of the design project. Why have you or the client jumpstarted this project? Where will the outputs be used?
Make sure that your expected outputs are aligned with what you or your client aims to accomplish by working on this design project. Share measurable, tangible objectives to help direct your deliverables.